Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives

Climate Change, Food Security, and Agrobiodiversity: Toward a Just, Resilient, and Sustainable Food System

Consumers in a Sustainable Food Supply Chain (COSUS): Understanding Consumer Behavior to Encourage Food Waste Reduction

Consumers are directly and indirectly responsible for a significant fraction of food waste which, for a large part, could be avoided if they were willing to accept food that is suboptimal, i.e., food that deviates in sensory characteristics (odd shape, discoloration), or that has a best-before date which is approaching or has passed, but that is still perfectly fine to eat. The choice to accept...

Toward a Just, Nutritious, and Sustainable Food System: The False Dichotomy of Localism versus Supercenterism.

The industrialization of agriculture concurrent with globalization and accompanying trade liberalization has substantially altered the US food landscape. Increasingly, consumers and researchers are confronted by an ostensible dichotomy of local, fresh foods vs. global, processed foods, where ‘‘local’’ is represented by alternative food initiatives such as farmers markets (termed here as ‘‘local...

Model for understanding consumer textural food choice

The current paradigm for developing products that will match the marketing messaging is flawed because the drivers of product choice and satisfaction based on texture are misunderstood. Qualitative research across 10 years has led to the thesis explored in this research that individuals have a preferred way to manipulate food in their mouths (i.e., mouth behavior) and that this behavior is a ma...

TOWARD A SUSTAINABLE FOOD SYSTEM Reducing Food Loss and Waste